Evangelion Watch Project

We seem to be getting a few Evangelion related posts this weekend. I was looking around and stumbled across this interesting piece of anime merchandise which I didn't know existed till now. Apparently there's an Evangelion watch project. There's a colour theme for each Evangelion unit too. There are a few hits on ebay the watch is rougly auctioning in at around the 400-500 dollar mark which is reasonable because it is manufactured by Seiko.